Tutkimusartikkeli.
"[T]hree advertisements are analyzed in closer detail by the author. They are taken from an Ikea campaign in 2009, a campaign for Sinebrychoff's light drink Kurko in 2008, and a Lancôme campaign in 2004. By identifying pictorial transformations and icono-plastic figures in these examples, the author demonstrates how an ideology of consumption is expressed by visual means. The author concludes that the methodology of visual rhetorics has a value not only as a taxonomy, but also as a tool for ideological criticism." - Bl.a. Groupe 1⁄.