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Asiakasportfoliojohtaminen oik...
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Asiakasportfoliojohtaminen oikein toteuteutettuna tuloksellista
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Asiakasportfoliojohtaminen oikein toteuteutettuna tuloksellista
DESC
SOURCE
Article
Terho, Harri
Published in:
Mercurius
2008 : 3, s. 29
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Language
Finnish
Subjects/keywords
Turun kauppakorkeakoulu.
arvopaperisalkut
asiakkaat
arvo (ominaisuudet)
yritykset
suhdemarkkinointi
asiakkuus
väitöskirjat
värdepappersportföljer
kunder
värde (egenskaper)
företag
relationsmarknadsföring
kundrelation
doktorsavhandlingar
Customer portfolio management - The construct and performance
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