Service management and marketing : managing the moments of truth in service competition
Service management and marketing : managing the moments of truth in service competition
Tallennettuna:
| Ulkoasu |
298 sivua . |
|---|---|
| Kieli |
englanti |
| Julkaisija | Lexington, MA : Lexington Books 1990. |
| Aiheet | |
| Lisätiedot | Christian Grönroos |
| ISBN |
0-669-20035-2 |
| Hae kokoteksti | |
